How to make your property stand out from the crowd when selling

Have you ever considered how to make your property stand out from the crowd when selling?

With a good proportion of searches being completed on the Internet it can be hard to distinguish a property when looking at a long list of available options.

The search for a property is initially very much a visual process. Very often it starts with a dream of the next step in your life. 

Whether it is your first property or your fiftieth the search generally begins with some tentative research on the Internet.

People spend hours researching sites like Rightmove looking for their next home. The first thing that stands out is the pictures. It’s all about the pictures! It is the pictures that spur someone to click through to read more detail.  If the pictures aren’t right then they don’t click and then any chance of them buying that property is lost.

With the ever increasing level of technology property photography has gone from strength to strength in recent years, with most Estate Agents using high quality cameras. It’s all about the wide-angle lens in attempt to give a true depth and feeling to a property.

In my opinion though property photography has hit its limit. Most good quality Estate Agents use advanced equipment, which has created a level playing field. You only have to view one of the portals like Rightmove or On The Market to see this.

So what’s the next step? How do you make your property stand out?

Being a market innovator we have found a solution to this issue! Enhanced elevated photography, take a look for yourself. It can make almost any property stand out in a list of comparable properties. Elevated photography enhances the overall marketing of a property providing a clear edge on the competition.

Elevated Photography is now available free of charge to anyone selling or letting a property with More Estate Agents in Colchester.

See - Elevated Photography for more details

What properties are actually selling in Colchester ?

The question that should be asking though is which price band is selling?

If you look at Colchester and split the property market into four equalled sized (into terms of households) price bands. Each price band would have around 25% of the property in Colchester, from the lowest in value (the bottom 25% ) all the way through to the highest 25% (in terms of value).  

Over the last two months (63 days to be precise), in the lowest quartile, (those with asking prices under £135k) 194 properties have come onto the market in Colchester and 34% of them (66 properties have a buyer and sold stc. 

The next quartile, between £135k-£175k of the 177 properties that came on to the market, 36.1% of them (64 properties) have a buyer. The £175k-£255k price range has seen 258 properties come on to the market, and 34.4% of the properties have a buyer (89 properties). 

The most expensive 25%, the £255k plus range, has seen 52 of the 232 properties that came on to the market find buyers (22.4%).  

To find out more information on the Colchester Property market contact your local Colchester Estate Agent on 01206 767673.